1677 West Chimayo Place (520) 314-7776
Tucson, AZ 85704 email@example.com
THE WHOLE KIT ‘N’ KABOODLE
Conceived and created US Navy’s “This Desk Can Reach Mach 2” ad
ANDY Award nominee for “I’m a Chemist” corporate-image campaign
CLIO Award nominee for Shimano Fishing Tackle direct mail
Conceived and executed the winning “Life Never Looked Better” campaign which won the Bausch and Lomb microscope account
Won an agency-wide shootout by naming a national cat food brand, Kit'n'Kaboodle.
Freelance copywriting including themelines, print ads and brochures, 2005- present.
The Nordensson Group; Clean Energy Associates private investment firm;David Wood Associates, New York NY; Wettstein Bolchalk; Nordensson Lynn; Moret Advertising and Tucson Cablevision, Tucson, AZ
Naming work on new products especially pharmaceuticals, as well as creating print advertising and collateral.
Created a themeline for the Mathematical Association of America's job website.
Created portfolio site www.iwritecopy.net.
RDA, Inc., New York, NY
Lead writer on Denon Electronics, KEF Electronics, and Viking Yachts.
Ads and collateral for enthusiasts’ products from high-end audio equipment to million-dollar yachts.
Ogilvy Mather Direct and Grey Direct, New York, NY
Accounts include direct packages for American Express, AT&T, and Chemical Bank.
Perri, Debes, Looney & Crane, Rochester, NY
Senior writer on Rochester Community Savings Bank, Shimano fishing equipment and Bausch & Lomb microscopes.
Created the campaign that won Bausch & Lomb account.
Blair/BBDO Advertising, Rochester, NY
Creative Group Manager on Ray Ban, Niagara Power, Bausch & Lomb microscopes and Brush safes.
Created highly successful Brush “We Fired the Competition” fire-proof safe campaign. The client praised my headline as his favorite.
Howard, Merrell & Boykin, Raleigh, NC
Writer on Intertec Data Systems, W.R. Grace, and Cooper Tools.
Used humor and a newly acquired knowledge of hammer physics to create refreshing copy for popular consumer brands.
Ted Bates & Company, New York, NY
Wrote a test commercial that helped Bates win the Good Seasons Salad Dressing account. This was an agency-wide shootout for the best spots to use in pitching that account.
Crafted all of the print on the U. S. Navy account, including the memorable
Flying Desk magazine ad.
BBDO, New York, NY
Created soak-through mnemonic for Viva paper towels.
Wrote Miles vitamin commercial used in pitching that account - only five were selected from this agency-wide effort.
Created DuPont I'm a chemist corporate image TV campaign. This was put up on display as some of this large agency's best work.
ANDY finalist for DuPont corporate campaign.
CLIO finalist for Shimano direct-mail piece.
B.A., Columbia College, New York, NY
Concept courses, School of Visual Arts, New York, NY